Telefónica UK, which operates the O2 commercial brand in the UK, has installed a state of the art digital sculpture at their new headquarters building in Slough. The Digital Ribbon, which we conceptualised and refined and developed in partnership with SWARM, is a unique representation of O2‘s brand values.
Stretching over 12 metres the ribbon of screens ascends out of the atrium floor, twisting and turning as it winds its way across the reception area like a digital streamer. The polished exterior surface reflects the surrounding environment and the unique, continuous LED screens communicate the latest campaigns, strategies and real time information.
Also this short 'makeing of' film shows in time lapse the installation of the ribbon sculpture at at the O2's head office.