MOE Foundation Branding and Identity


MOE stands for the Ministry of Entrepreneurship and the MOE Foundation is a philanthropic organisation that was set up to inspire successful business people to focus their expertise to 'make a difference' and help and support young people in need. Currently they are using coaching and mentoring to help young people out of poverty in the UK, Africa and India. 


multi coloured logo

 

 

As the creative team that collaborated to design the branding and deliver the MOE launch event, MSDC created and developed a graphic identity that is clean, fun and welcoming. We began with the name, we wanted the Ministry of Entrepreneurship to appear more approachable so we simplified it to MOE. We used a rounded typeface that breaks out of the circle and selected a palette of bright colours, to express that MOE is an open, friendly, collaborative network and is adaptable and open to the environment it operates in.
 

This website was built to help the foundation share stories and interviews, post news and most importantly inspire business leaders to 'Make a Difference'. The site has been built to allow for it to evolve and develop as new tools are added and new initiatives take place.

We also advised on the verbal branding to use language that is clear and straight forward and communicates the key messages in an engaging way. This guidance means the branding can be easily implemented by the client when updates and changes are necessary.

MOE stands for the Ministry of Entrepreneurship and the MOE Foundation is a philanthropic organisation that was set up to inspire successful business people to focus their expertise to 'Make a Difference' and help and support people in need.  Currently they are using coaching and mentoring to help young people out of poverty in the UK, Africa and India.

www.moefoundation.com


 

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