A website that works is one that reflects your business, showcases your work, sells your products and can be adapted and moulded over time to become exactly what you need. Websites are no longer static they should evolve as your business moves on and as the market changes.
Do you really want a website that was designed 5 years ago built on a template that everyone in the world is using. Do you really want to be the the same.
Your customers are just like you. And your competitors customers are like yours. There is nothing standing in the way of your business growing. Your brand needs to be distinctive and memorable so that it easy to choose you.
As we have said, to promote your business effectively you need to know your customer. You also need to know your market.