A beautiful 24pp corporate brochure designed and printed for Millennium Global. Designed and crafted to be a companion piece to the website.
The brochure reflects the themes of clarity and simplicity, with abstract photographic images, a throw out 4 page section detailing all the product solutions. The feeling of quality is further enhanced with the use of translucent end papers and covers embossed on GF Smith Plike.
Fine line diagrams are used in conjuntion with stripped down graphs and charts adding to the clear and modern styling. The brochure slides effortlessly into an embossed slipcase.
The importance of handing over a physical brochure may seem out moded in our modern internet age but there is nothing more impressive.
When communicating complex subjects such as international foreign exchange investment the ability to sit and read about what Millennium Global can offer to its clients brings clarity and gravatas.
The greatest challenge we faced with developing this website was communicating the complex subject and defining the key differences between their solutions in a clear and attractive way.
Institutional currency investment is complex by nature and there are also marketing legal challenges that need to be overcome.
Millennium wanted to address the issues of trust and reliability that the Financial Institutional industry has suffered over recent years.
We have addressed these issues by designing a clear and uncluttered UI and navigation built on a responsive framework (the ability to view the content on any device). Using photography and diagrams the information is delivered in an open way to further establish trust.
Many financial institutions seem faceless and unaproachable. We have addressed this by introducing videos from the Chairman and CEO - clearly defining the companies values and its mission. The key management team are visible with their photos and a statement of their role.
Built in a content manager using HTML5 and CSS3 and on a responsive framework which is compatible with Internet Explorer, Chrome, Firefox and Safari. Millennium are also able to create a login area and private members portal. They able to upload reports, research and post news, keeping the website fresh and valuable to the end user.