MOE Foundation Branding

MOE stands for the Ministry of Entrepreneurship and the MOE Foundation is a philanthropic organisation that was set up to inspire successful business people to focus their expertise to 'make a difference' and help and support young people in need. Currently they are using coaching and mentoring to help young people out of poverty in the UK, Africa and India. 

 

 

As the creative team that collaborated to design the branding and deliver the MOE launch event, MSDC created and developed a graphic identity that is clean, fun and welcoming. We began with the name, we wanted the Ministry of Entrepreneurship to appear more approachable so we simplified it to MOE. We used a rounded typeface that breaks out of the circle and selected a palette of bright colours, to express that MOE is an open, friendly, collaborative network and is adaptable and open to the environment it operates in.