Swarm

Inventing a business

Swarm design and produce installations and environments for unique experiential branding and education. Each project is different requiring expertise that pushes the boundaries of technical invention and lateral thinking. Swarm have the resources to bring together a unique, creative and production team to handle every step from concept to installation.

Issues and challenges

Big blue-chip brands need to feel confident about using a small company
Appear fresh and new and cutting edge
Express the scope and quality of experience

Logo and identity

Our logo for Swarm graphically captures the concentration and purposeful buzz of activity that surrounds each project. The colours work consistently in print and digital media.

Website

Our priority was to incorporate images of past installations throughout the site to immediately excite the imagination and build confidence in the company’s wide experience and knowledge without the user having to click through to a gallery. Therefore every page was designed to have a suitable background image with the text reversed out of the left half.

The navigation bar is also a short description “Swarm design and create immersive environments for brands everywhere” a constant reminder of what they do that reinforces a positive message. The use of clean white background and bright colours looks fresh and engaging and enhances the logo.

For more case studies see below.

See more of our work here.