Kings Mall

Shopping centre advertising

We are shopping centre advertising specialists. Among other clients our work for shopping centres proves our ability to initiate a strong branding and deliver across many design disciplines always maintaining creativity, quality and consistency. It requires creative and memorable graphics to inform and attract the customer. This begins with creating the brand and logo, developing it for strategic, tactical and informative messages then applying it across printed, electronic and broadcast media. We have a wealth of successful campaigns under our belt including The Liberty, Romford, The Shires, Leicester and Westwood Cross, Kent.

David and Goliath

Kings Mall is near the new Westfield Centre at White City, although not a direct competitor it shares some of the same catchment and their massive marketing spend could have eclipsed Kings Mall. MSDC established a new visual and verbal branding to put the centre back on the map and express the offer; convenience, easy parking, variety including food, fashion and style; ideal for everyday shopping essentials. Over the last two years we developed and implemented strategic and tactical campaigns to the retail business and consumers.

ISSUES AND CHALLENGES

Raise the profile of the brand to the primary catchment

Draw back lapsed customers from high-income bracket

Promote the features and benefits to retail professionals Inform both audiences about the coming refurbishment

Services/media

Online
Website design and build
Email campaign
Online leasing brochure
Print
Direct mail and leaflets
Press advertising and advertorial
Outdoor and transport advertising
In-house posters
Hoardings
Public consultation exhibition

For more case studies see below.

See more of our work here.